Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Why
The placeholder motivates users to find their personal answers and dive into the site.
Why
Encourage users to go ahead and explore the site
Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.
Why
Dive your users in a specific path to buy your products.
Why?
Create a placeholder that suggests the best search categories.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Why?
Offer benefits that users can immediately understand
Why
Appeal directly to your users and welcome them using conversational writing.
Where
GoodUI
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