Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
Where
GoodUI
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
There’s nobody here yet! Get out there and find someone you’d like to talk to.
Why
Encourage users to go ahead and explore the site
Your password must be at least 6 characters.
Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.
You haven’t signed up yet? You’re in the right place.
Why
Appeal directly to your users and welcome them using conversational writing.
Phone number should be 10 digits
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Job title, skills or company
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Your card is empty. What to change that?
Why
Dive your users in a specific path to buy your products.
Sign up to checkout quickly
Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.
What service are you looking for?
Why
The placeholder informs users what type of search terms will get the best results on this platform – services.
Hey, we recognize this email! Want to log in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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