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Why?
Don’t keep the buttons short. Deliver to the user important information.

Oops! We couldn’t find any results. Did you farm? Why not change some things around or broaden your search?

Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.

City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

Looks like you’ve already registered with this email. Want to sign in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

With this gift card you can shop in 25 selected stores

Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.

Yes, cancel this order

Why
Instead of Cancel or No, try to add a word or two to make it conclusive.

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