What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

Stand out from crowd. A cover letter increases your chances by up to 25%!

Why
Encourage
applicants to stay this step and write a cover letter.

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Thanks, check your email for instructions to reset your password

Where
Stripe

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

What do you want to learn?

Why
The placeholder motivates users to find their personal answers and dive into the site.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

By telling us more about what you do, we can create better designs for you.

Why
Invite your users to describe their business.

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203 microcopies are submitted until now!