Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Designed for work. Perfect for play.

Where?
Samsung

Get 25% off!

Why
Transfer the weight from the registration to the reason for registering, and can be very effective.

To create a better everyday life for the many people.

Where?
Samsung

Shop curated collections

Why
Dive the users in a specific path to shop the collections.

To see item’s properties, tap on it

Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

You don’t have any albums yet. Create albums to organize and share your photos.

Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).

Enter your new search here!

Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.

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