Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

If you got here from another site, we’d appreciate it if you told us from where so that we can fix it and save others from ending up here

Why?
Humor that will turn the negative experience into a positive one.

Phone number should be 10 digits

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Get a clear view of the day ahead. All your tasks are due today will show up here.

Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

Invested in your ideas. Invested in you

Where?
btov

Your bag is empty.. Time to check out the new collection!

Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.

Ready, set, let’s get notified! Here’s where you’ll get notified in real-time every time someone @mentions you or replies to one of your updates.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Your password must be at least 6 characters.

Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.

Preview the landing page builder

Why
Create a button that delivers important information, and no one said that buttons need to be short.

Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

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