Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

What service are you looking for?

Why
The placeholder informs users what type of search terms will get the best results on this platform – services.

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why
Explain what happened in everyday words, and offer links to FAQ, community, and back.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Move Money. Make Money.

Where?
finixpayments

Ready, set, let’s get notified! Here’s where you’ll get notified in real-time every time someone @mentions you or replies to one of your updates.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Save this search. Not finding what you’re looking for? Save [your search] to get email alerts and updates on our platform feed

Why
You can offer users to save the search so they can get alerts about it in the future.

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