Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.

Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Put your debts behind you

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Stand out from crowd. A cover letter increases your chances by up to 25%!

Why
Encourage
applicants to stay this step and write a cover letter.

Search images, videos and vectors

Why?
Create a placeholder that suggests the best search categories.

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

Explore new flavors

Why
Encourage the user to use your shop and buy.

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