e.g., We are a small organic shop located in Sparta focused on a young cool audience

Why
Provides the type of required information: size, industry, location, and target audience.

Do you have any questions about our colored confetti?

Why
Connect the sentence to the subject matter of the site

 

Unfortunately we do not recognise those details. Please try again

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Direct flights to Dublin are only available in August

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

Start my free 30-day trial

Why?
Don’t keep the buttons short. Deliver to the user important information.

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

No tags yet. This is you can easily find and manage all of the tags your team is using.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Oops, that email’s taken on your password’s incorrect. Reset it?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

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