Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why
Explain what happened in everyday words, and offer links to FAQ, community, and back.

Enter your new search here!

Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.

Yes, Please!

Why
Use this newsletter CTA to take the path of social proof, and then give users the feeling that by signing up they join an exciting exclusive community.

Inspire the World, Create the Future.

Where?
Samsung

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Your basked is empty. Need some help finding a book? We sell over 18 million titles at unbeatable prices with free delivery worldwide. Explore our bestsellers to find your next favourite book!

Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.

 

 

Thanks for helping out! Your feedback will make this feature better

Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.

Try a new search : Here are a few stellar tips and tricks to help (1)check spelling, (2) watch for spaces, (3) use less specific search terms (you can always narrow your results). Give a whirl below!

Why
You can provide search tips. It’s easy for the users to understand what are they trying to accomplish.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Oops, that email’s taken on your password’s incorrect. Reset it?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

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