Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
Use a label to help instructors describe their course in a very practical way.
Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.
Where
Marie Forleo
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.
Why
Use it to make users smile and for sure the password can be kept secret.
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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