To develop new technologies, innovative products and creative solutions.

Where?
Samsung

Buy your next car with peace of mind

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Check out this tab when you make a post to see Likes, Reblogs, and new followers.

Why
You can use it to tell you when to come back and check. Not what isn’t there, but what will be there.

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Search for artists, bands, tracks, podcasts

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

You don’t have any albums yet. Create albums to organize and share your photos.

Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).

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