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Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.

 

 

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Why?
Don’t keep the buttons short. Deliver to the user important information.

Try a new search : Here are a few stellar tips and tricks to help (1)check spelling, (2) watch for spaces, (3) use less specific search terms (you can always narrow your results). Give a whirl below!

Why
You can provide search tips. It’s easy for the users to understand what are they trying to accomplish.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

We need your first name – it’s nicer that way.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.

Why?
Used to encourage users to continue exploring.

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