Why
You can provide search tips. It’s easy for the users to understand what are they trying to accomplish.
Why
You can use it to tell you when to come back and check. Not what isn’t there, but what will be there.
Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
Why
Help instructors describe their course in a very practical way.
Why
The invitation to download works in exactly the same way as when signing up for a newsletter
Why?
Remind the users of the brand and make it your unique invitation.
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Where
Marie Forleo
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
203 microcopies are submitted until now!