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Marie Forleo
Get our award-winning videos delivered weekly to your inbox: Become your happiest, wisest & most loving self
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Marie Forleo
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
By telling us more about what you do, we can create better designs for you.
Why
Invite your users to describe their business.
Why sign up? / Get an email as soon as we close the deal / Easily track your orders / We’ll save your address for your next order
Where
b4upay
There’s nobody here yet! Get out there and find someone you’d like to talk to.
Why
Encourage users to go ahead and explore the site
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
Your bag is empty.. Time to check out the new collection!
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
Looks like you’ve already registered with this email. Want to sign in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
We need your first name – it’s nicer that way.
Why
Write a simple and human message and for each required field, you can provide unique wording.
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