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Why
Try to say in a few words why it is worthwhile to sign up and state the frequency.
We’ll send you a link that you can use to change your password securely.
Where
Upserve
Find me the best flight!
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.
Where
Asos
Free content! Download now!
Why
The invitation to download works in exactly the same way as when signing up for a newsletter
Hey, we recognize this email! Want to log in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
What’s happening?
Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
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