e.g. What’s the meaning of life, the universe, and everything?

Why?
Anwser and explain a complex idea.

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

It’ll be our secret

Why
Use it to make users smile and for sure the password can be kept secret.

Yes, cancel this order

Why
Instead of Cancel or No, try to add a word or two to make it conclusive.

Check out this tab when you make a post to see Likes, Reblogs, and new followers.

Why
You can use it to tell you when to come back and check. Not what isn’t there, but what will be there.

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why
Explain what happened in everyday words, and offer links to FAQ, community, and back.

We’ll send you a link that you can use to change your password securely.

Where
Upserve

City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

See our most popular flavors

Why
Encourage the users to use your shop and buy.

Why should take this course?

Why
Use a label to help instructors describe their course in a very practical way.

Yes, Please!

Why
Use this newsletter CTA to take the path of social proof, and then give users the feeling that by signing up they join an exciting exclusive community.

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