Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
Where
GoodUI
Oops! We couldn’t find any results. Did you farm? Why not change some things around or broaden your search?
Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
Search for artists, bands, tracks, podcasts
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Monetary perk available only to registered users
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.
Why?
Used to encourage users to continue exploring.
Good to see you :)
Why
Appeal directly to your users and welcome them using conversational writing.
Do you want to share with us other cool accessories that we haven’t thought about?
Why
Connect the sentence to the subject matter of the site
You and your ideas are welcome here. When you join TED, you can leave comments, save talks to watch later, track TED-Ed lessons and generally be in good company
Where
ted
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