Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
Where
GoodUI
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City, airport, hotel name
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.
Where
Asos
Fresh, provocative and insanely addictive content delivered weekly.
Where
YFS Magazine
Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Yes, that’s something I really want to know. I’d be happy to receive this in my inbox.
Why?
Offer benefits that users can immediately understand
Ready, set, let’s get notified! Here’s where you’ll get notified in real-time every time someone @mentions you or replies to one of your updates.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
What do you want to learn?
Why
The placeholder motivates users to find their personal answers and dive into the site.
Nice to meet you
Why
Appeal directly to your users and welcome them using conversational writing.
Hey, we recognize this email! Want to log in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
You don’t have any albums yet. Create albums to organize and share your photos.
Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).
Discover the best ideas of microcopy
Explore all microcopies
203 microcopies are submitted until now!