Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff
Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
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Where
walmart
What knowledge & tools are required?
Why
Help users describe the knowledge and tools in a very practical way.
Only enter your details once
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Thanks, check your email for instructions to reset your password
Where
Stripe
Let me in!
Why
Appeal directly to your users and welcome them using conversational writing.
Unfortunately we do not recognise those details. Please try again
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
What’s happening?
Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.
Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.
Why?
Used to encourage users to continue exploring.
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
The city is unknown. Please enter a valid city.
Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong
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203 microcopies are submitted until now!