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Why
Focus on what the user needs to do in order to complete the task or reach their goal.
203 microcopies are submitted until now!
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
Why
Appeal directly to your users and welcome them using conversational writing.
Why?
Remind the users of the brand and make it your unique invitation.
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
Why
The placeholder motivates users to find their personal answers and dive into the site.
203 microcopies are submitted until now!