Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
Where
GoodUI
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Where
Marie Forleo
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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
Check out this tab when you make a post to see Likes, Reblogs, and new followers.
Why
You can use it to tell you when to come back and check. Not what isn’t there, but what will be there.
Track orders, delivery, and purchase history
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
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Where
walmart
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
Phone number should be 10 digits
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Enter your new search here!
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
Receive a discount on [brand’s name] new awesome summer collection
Why?
Remind the users of the brand and make it your unique invitation.
Discover the best ideas of microcopy
Explore all microcopies
203 microcopies are submitted until now!