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Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

Giving you the power to make better business decisions

Where?
dataagility

Such as “Thank you for your business”

Why
You can use it to remind that a business note can also be personal.

Thanks for helping out! Your feedback will make this feature better

Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.

Inspire the World, Create the Future.

Where?
Samsung

e.g. What’s the meaning of life, the universe, and everything?

Why?
Anwser and explain a complex idea.

We’ll send you a link that you can use to change your password securely.

Where
Upserve

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!