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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Yes, cancel this order

Why
Instead of Cancel or No, try to add a word or two to make it conclusive.

Ready, set, let’s get notified! Here’s where you’ll get notified in real-time every time someone @mentions you or replies to one of your updates.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

We’ll send you a link that you can use to change your password securely.

Where
Upserve

You don’t have any albums yet. Create albums to organize and share your photos.

Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).

Enter your new search here!

Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Invested in your ideas. Invested in you

Where?
btov

Search images, videos and vectors

Why?
Create a placeholder that suggests the best search categories.

Get a clear view of the day ahead. All your tasks are due today will show up here.

Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.

GET STARTED – FREE FOREVER

Why
This is an example of a click trigger appearing on the button itself.

This is the first time is happens to us, Really!

Why?
Using simple words to explains the problem beautifully.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!