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Where
Stripe

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Yes, cancel this order

Why?
Instead of cancel, it’s better to use the words Yes

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Get rid of your debt once and for all

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!