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203 microcopies are submitted until now!

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

Your archives are empty. Boards you don’t use go here until you need them again.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

e.g. What’s the meaning of life, the universe, and everything?

Why?
Anwser and explain a complex idea.

To build a future in which humans live in harmony with nature.

Where?
WWF

Get rid of your debt once and for all

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

Where do you want to go?

Why
You can ask your users what they want to travel to.

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

Unlock discount code

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

To develop new technologies, innovative products and creative solutions.

Where?
Samsung

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!