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Where
Marie Forleo
There’s nobody here yet! Get out there and find someone you’d like to talk to.
Why
Encourage users to go ahead and explore the site
Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff
Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
Hey, we need a password here.
Why
Write a simple and human message and for each required field, you can provide unique wording.
I don’t think I’ve ever subscribed to something and secretly wished there were MORE emails.
Where
Marie Forleo
Fast checkout
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Phone number should be 10 digits
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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Where
walmart
Hit the ground running / Discover new gear, events, athletes and more.
Where
The North Face
Join Medium. / Create an account to personalize your homepage, follow your favorite authors and publications, applaud storied you love, and more.
Where
medium
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
City, state or ZIP
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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