Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Where
uniqlo
Why
Use a label to help instructors describe their course in a very practical way.
Where
GoodUI
Why
The placeholder motivates users to find their personal answers and dive into the site.
Why?
The message is funny, but also says that they kept their promise for a simple, intuitive platform and that getting their product was an excellent choice that made your life much easier.
Where
Stripe
Where
ted
Why
Appeal directly to your users and welcome them using conversational writing.
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
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