Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
Why
You can offer users to save the search so they can get alerts about it in the future.
Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Where
Marie Forleo
Why
Help users describe the knowledge and tools in a very practical way.
Why
You can use it to tell you when to come back and check. Not what isn’t there, but what will be there.
Why
Help instructors describe their course in a very practical way.
Where
uniqlo
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