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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

e.g., We are a small organic shop located in Sparta focused on a young cool audience

Why
Provides the type of required information: size, industry, location, and target audience.

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Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

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Why
Use a label to help instructors describe their course in a very practical way.

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