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Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

Create your portfolio

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Reservations can be maximum 30 nights long.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

Inspire the World, Create the Future.

Where?
Samsung

Get rid of your debt once and for all

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Your card is empty. What to change that?

Why
Dive your users in a specific path to buy your products.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

Direct flights to Dublin are only available in August

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Can’t rename “Photos” because a file with that name already exists. Please choose a different name.

Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.

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