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Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
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Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.
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Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
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Why
Appeal directly to your users and welcome them using conversational writing.
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