Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
Why
Encourage the users to buy directly the product(s).
Why
You can provide search tips. It’s easy for the users to understand what are they trying to accomplish.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
Use it to make users smile and for sure the password can be kept secret.
Where
walmart
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
Where
GoodUI
Why
Connect the sentence to the subject matter of the site
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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