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Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

Giving you the power to make better business decisions

Where?
dataagility

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Move Money. Make Money.

Where?
finixpayments

Search images, videos and vectors

Why?
Create a placeholder that suggests the best search categories.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

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