Nice to meet you
Why
Appeal directly to your users and welcome them using conversational writing.
Sign up with Facebook / Super fast! / No extra passwords to remember / We won’t share or publish anything of your behalf
Where
uniqlo
Help is on the way! Check your email for instructions to reset your password.
Where
TeuxDeux
Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?
Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.
Get monthly offers, fix ideas and inspiration from our community.
Why
Try to say in a few words why it is worthwhile to sign up and state the frequency.
Sorry, we couldn’t find an account with that username. Can we help you recover your username?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
The city is unknown. Please enter a valid city.
Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong
Stand out from crowd. A cover letter increases your chances by up to 25%!
Why
Encourage applicants to stay this step and write a cover letter.
Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
Where
GoodUI
e.g., We are a small organic shop located in Sparta focused on a young cool audience
Why
Provides the type of required information: size, industry, location, and target audience.
Direct flights to Dublin are only available in August
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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