What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Your card is empty. What to change that?

Why
Dive your users in a specific path to buy your products.

City, state or ZIP

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

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Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Search for artists, bands, tracks, podcasts

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

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