Create a wish list
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Help is on the way! Check your email for instructions to reset your password.
Where
TeuxDeux
Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.
Where
Asos
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
With this gift card you can shop in 25 selected stores
Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.
Nike at your service, providing access to unlimited gear, expert guidance, incredible experiences and endless motivation.
Where
Nike
Job title, skills or company
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Your bag is empty.. Time to check out the new collection!
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
Hey, we need a password here.
Why
Write a simple and human message and for each required field, you can provide unique wording.
New here?
Why
Appeal directly to your users and welcome them using conversational writing.
Success: Your password has been updated. Now, get back in there!
Where
TeuxDeux
Unfortunately, this promotion is only available for new users.
Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
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