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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.
Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
Why
Encourage users to go ahead and explore the site
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
Why?
Remind the users of the brand and make it your unique invitation.
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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