Yes, cancel this order

Why?
Instead of cancel, it’s better to use the words Yes

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

Get 25% off!

Why
Transfer the weight from the registration to the reason for registering, and can be very effective.

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

Ready, set, let’s get notified! Here’s where you’ll get notified in real-time every time someone @mentions you or replies to one of your updates.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

What would you like to design?

Why
Ask your users what they would like to design

Direct flights to Dublin are only available in August

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Yes, Please!

Why
Use this newsletter CTA to take the path of social proof, and then give users the feeling that by signing up they join an exciting exclusive community.

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