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Where
Marie Forleo
Where
Marie Forleo
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.
Where
The North Face
Why
Connect the sentence to the subject matter of the site
Why
Appeal directly to your users and welcome them using conversational writing.
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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