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What can we help you with?
Why
The placeholder motivates users to find their personal answers and dive into the site.
Unfortunately, this promotion is only available for new users.
Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Receive special offers for the best rooms in the most sought after hotels
Why?
Remind the users of the brand and make it your unique invitation.
You haven’t signed up yet? You’re in the right place.
Why
Appeal directly to your users and welcome them using conversational writing.
City, airport, hotel name
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
New here?
Why
Appeal directly to your users and welcome them using conversational writing.
Track the progress of a process
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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