Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

Shop All Booties

Why
Within seconds, the users know exactly what your brand is selling, why they should be interested, and what action they need to take.

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

Can’t rename “Photos” because a file with that name already exists. Please choose a different name.

Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.

You don’t have any albums yet. Create albums to organize and share your photos.

Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).

Shop curated collections

Why
Dive the users in a specific path to shop the collections.

Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.

Why?
Used to encourage users to continue exploring.

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