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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
What do you want to learn?
Why
The placeholder motivates users to find their personal answers and dive into the site.
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Do you want to share with us other cool accessories that we haven’t thought about?
Why
Connect the sentence to the subject matter of the site
Thanks, check your email for instructions to reset your password
Where
Stripe
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
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Where
Marie Forleo
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