Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Why
Show this error as soon as the user has left the “Email” field
Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Why
Encourage the users to buy directly the product(s).
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Why
Dive your users in a specific path to buy your products.
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