Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Why?
Anwser and explain a complex idea.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Why?
Anwser the most common questions in advance and explain the different elements.