Looks like you’ve already registered with this email. Want to sign in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Microcopies related to Error messages
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Unfortunately, this promotion is only available for new users.
Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
Sorry, we couldn’t find an account with that username. Can we help you recover your username?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Hey, we recognize this email! Want to log in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Oops! You need to type your email here.
Why
Write a simple and human message and for each required field, you can provide unique wording.
Phone number should be 10 digits
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Can’t rename “Photos” because a file with that name already exists. Please choose a different name.
Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.
Direct flights to Dublin are only available in August
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Hey, we need a password here.
Why
Write a simple and human message and for each required field, you can provide unique wording.
Reservations can be maximum 30 nights long.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
We need your first name – it’s nicer that way.
Why
Write a simple and human message and for each required field, you can provide unique wording.
The city is unknown. Please enter a valid city.
Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong
Unfortunately we do not recognise those details. Please try again
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Last name, too, please!
Why
Write a simple and human message and for each required field, you can provide unique wording.
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