Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Where
Marie Forleo
Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.
Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
Why
Appeal directly to your users and welcome them using conversational writing.
Where
ted
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Why
You can offer users to save the search so they can get alerts about it in the future.
Why
Show this error as soon as the user has left the “Email” field
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.
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