Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Thanks, check your email for instructions to reset your password
Where
Stripe
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.
Where
Asos
e.g., We are a small organic shop located in Sparta focused on a young cool audience
Why
Provides the type of required information: size, industry, location, and target audience.
Sign up with Facebook / Super fast! / No extra passwords to remember / We won’t share or publish anything of your behalf
Where
uniqlo
Last name, too, please!
Why
Write a simple and human message and for each required field, you can provide unique wording.
To access this file, adjust your user settings.
Why
Focus on what the user needs to do in order to complete the task or reach their goal.
City, state or ZIP
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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