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Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.
Ted will not post anything in your Facebook account without your consent.
Where
ted
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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Your bag is empty.. Time to check out the new collection!
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
Ready, set, let’s get notified! Here’s where you’ll get notified in real-time every time someone @mentions you or replies to one of your updates.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
The city is unknown. Please enter a valid city.
Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong
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