e.g., We are a small organic shop located in Sparta focused on a young cool audience

Why
Provides the type of required information: size, industry, location, and target audience.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Invested in your ideas. Invested in you

Where?
btov

Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.

Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.

Inspire the World, Create the Future.

Where?
Samsung

What do you want to learn?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Oops! We couldn’t find any results. Did you farm? Why not change some things around or broaden your search?

Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

By telling us more about what you do, we can create better designs for you.

Why
Invite your users to describe their business.

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