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Why?
Don’t keep the buttons short. Deliver to the user important information.

Your password must be at least 6 characters.

Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Enter your new search here!

Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.

Your card is empty. What to change that?

Why
Dive your users in a specific path to buy your products.

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

Select an item

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

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