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Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.

 

 

To see item’s properties, tap on it

Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

Save My Seat >>

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Yes, cancel this order

Why
Instead of Cancel or No, try to add a word or two to make it conclusive.

If you got here from another site, we’d appreciate it if you told us from where so that we can fix it and save others from ending up here

Why?
Humor that will turn the negative experience into a positive one.

Your bag is empty.. Time to check out the new collection!

Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

This is the first time is happens to us, Really!

Why?
Using simple words to explains the problem beautifully.

Enter your new search here!

Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

Your first design is going to be amazing. Everything you design will appear here. To get started, create a design using the search bar above.

Why
Encourage the users to create amazing things. Refer users to the search bar to begin.

Success: Your password has been updated. Now, get back in there!

Where
TeuxDeux

Get rid of your debt once and for all

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

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