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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.
Why?
Offer benefits that users can immediately understand
Why
The placeholder motivates users to find their personal answers and dive into the site.
Where
uniqlo
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