Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Fast checkout
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
We need your first name – it’s nicer that way.
Why
Write a simple and human message and for each required field, you can provide unique wording.
Nike at your service, providing access to unlimited gear, expert guidance, incredible experiences and endless motivation.
Where
Nike
I don’t think I’ve ever subscribed to something and secretly wished there were MORE emails.
Where
Marie Forleo
Not a member? Let’s fix that!
Why
Appeal directly to your users and welcome them using conversational writing.
Can’t rename “Photos” because a file with that name already exists. Please choose a different name.
Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.
Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
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