Job title, skills or company
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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Where
Marie Forleo
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
What can we help you with?
Why
The placeholder motivates users to find their personal answers and dive into the site.
Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.
Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.
You and your ideas are welcome here. When you join TED, you can leave comments, save talks to watch later, track TED-Ed lessons and generally be in good company
Where
ted
Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.
Why?
Used to encourage users to continue exploring.
Do you want to share with us other cool accessories that we haven’t thought about?
Why
Connect the sentence to the subject matter of the site
You don’t have any albums yet. Create albums to organize and share your photos.
Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).
Does the color of the balloons not match the napkins and you need to return them?
Why
Connect the sentence to the subject matter of the site
Sorry, we couldn’t find an account with that username. Can we help you recover your username?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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