Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Unfortunately, this promotion is only available for new users.
Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
Sorry, we couldn’t find an account with that username. Can we help you recover your username?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
Where
GoodUI
We need your first name – it’s nicer that way.
Why
Write a simple and human message and for each required field, you can provide unique wording.
Hit the ground running / Discover new gear, events, athletes and more.
Where
The North Face
Success: Your password has been updated. Now, get back in there!
Where
TeuxDeux
You card is empty.. for now . We’ll show you where to dive in.
Why
Dive the users in a specific path to buy your products.
Does the color of the balloons not match the napkins and you need to return them?
Why
Connect the sentence to the subject matter of the site
Do you want to share with us other cool accessories that we haven’t thought about?
Why
Connect the sentence to the subject matter of the site
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