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Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Search for artists, bands, tracks, podcasts

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

Select an item

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.

Why?
Used to encourage users to continue exploring.

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Why
Immediately remind them of the value: a 30-day free trial

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