Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

We need your first name – it’s nicer that way.

Why
Write a simple and human message and for each required field, you can provide unique wording.

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Success: Your password has been updated. Now, get back in there!

Where
TeuxDeux

You card is empty.. for now . We’ll show you where to dive in.

Why
Dive the users in a specific path to buy your products.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

Do you want to share with us other cool accessories that we haven’t thought about?

Why
Connect the sentence to the subject matter of the site

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