Stand out from crowd. A cover letter increases your chances by up to 25%!

Why
Encourage
applicants to stay this step and write a cover letter.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Hey, we recognize this email! Want to log in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

With this gift card you can shop in 25 selected stores

Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

Create new album

Why
Encourage the users to go ahead and create his first album.

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

This is the first time is happens to us, Really!

Why?
Using simple words to explains the problem beautifully.

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