Hey, we recognize this email! Want to log in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Your archives are empty. Boards you don’t use go here until you need them again.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Create your portfolio

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.

Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!