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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Can’t rename “Photos” because a file with that name already exists. Please choose a different name.
Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.
e.g., We are a small organic shop located in Sparta focused on a young cool audience
Why
Provides the type of required information: size, industry, location, and target audience.
Find me the best flight!
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Hit the ground running / Discover new gear, events, athletes and more.
Where
The North Face
Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Your basked is empty. Need some help finding a book? We sell over 18 million titles at unbeatable prices with free delivery worldwide. Explore our bestsellers to find your next favourite book!
Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.
Nice to meet you
Why
Appeal directly to your users and welcome them using conversational writing.
Why sign up? / Get an email as soon as we close the deal / Easily track your orders / We’ll save your address for your next order
Where
b4upay
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