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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Thanks, check your email for instructions to reset your password

Where
Stripe

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

To build a future in which humans live in harmony with nature.

Where?
WWF

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Giving you the power to make better business decisions

Where?
dataagility

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

Yes, cancel this order

Why?
Instead of cancel, it’s better to use the words Yes

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