♥436

Invested in your ideas. Invested in you

Where?
btov

♥470

Buy your next car with peace of mind

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

♥429

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

♥412

To help people around the world plan and have the perfect trip

Where?
Samsung

♥448

What can we help you with?

Why
The placeholder motivates users to find their personal answers and dive into the site.

♥449

Direct flights to Dublin are only available in August

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

♥456

We need your first name – it’s nicer that way.

Why
Write a simple and human message and for each required field, you can provide unique wording.

♥455

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

♥402

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

♥415

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

♥378

Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?

Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.

♥452

Get 25% off!

Why
Transfer the weight from the registration to the reason for registering, and can be very effective.

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