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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Where
Nike
Where
Marie Forleo
Where
lifeisgood
Why
Connect the sentence to the subject matter of the site
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Where
TeuxDeux
Where
Marie Forleo
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
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