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Where
The North Face
What’s happening?
Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.
Can’t rename “Photos” because a file with that name already exists. Please choose a different name.
Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.
Not a member? Let’s fix that!
Why
Appeal directly to your users and welcome them using conversational writing.
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
Reservations can be maximum 30 nights long.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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