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Where
ted
Where
ted
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Where
food
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Why
Connect the sentence to the subject matter of the site
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Why?
Offer benefits that users can immediately understand
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