Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
Dive your users in a specific path to buy your products.
Why
Encourage the users to buy directly the product(s).
Why
Appeal directly to your users and welcome them using conversational writing.
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Where
Marie Forleo
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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