Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
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Where
Marie Forleo
Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.
Where
Asos
Search for artists, bands, tracks, podcasts
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Hey, we need a password here.
Why
Write a simple and human message and for each required field, you can provide unique wording.
Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff
Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
Help is on the way! Check your email for instructions to reset your password.
Where
TeuxDeux
Hey, we recognize this email! Want to log in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Let me in!
Why
Appeal directly to your users and welcome them using conversational writing.
Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?
Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.
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