To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Shop All Booties

Why
Within seconds, the users know exactly what your brand is selling, why they should be interested, and what action they need to take.

See how [company name] can help me

Why
Create a button that delivers important information, and no one said that buttons need to be short.

We’ll send you a link that you can use to change your password securely.

Where
Upserve

Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Your archives are empty. Boards you don’t use go here until you need them again.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Giving you the power to make better business decisions

Where?
dataagility

See what we found today in the market

Why
Encourage the users to navigate through your online shop and by the product(s).

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Yes, cancel this order

Why?
Instead of cancel, it’s better to use the words Yes

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!