Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Not a member? Let’s fix that!
Why
Appeal directly to your users and welcome them using conversational writing.
There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
Do you want to share with us other cool accessories that we haven’t thought about?
Why
Connect the sentence to the subject matter of the site
Your card is empty. What to change that?
Why
Dive your users in a specific path to buy your products.
Hit the ground running / Discover new gear, events, athletes and more.
Where
The North Face
Sign up to checkout quickly
Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.
Search images, videos and vectors
Why?
Create a placeholder that suggests the best search categories.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Create an account with b4upay and get the best prices in the internet
Where
b4upay
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