What knowledge & tools are required?
Why
Help users describe the knowledge and tools in a very practical way.
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Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.
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Why?
Offer benefits that users can immediately understand
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Where
Stripe
Can’t rename “Photos” because a file with that name already exists. Please choose a different name.
Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Why should take this course?
Why
Use a label to help instructors describe their course in a very practical way.
Do you have any questions about our colored confetti?
Why
Connect the sentence to the subject matter of the site
What’s on your mind, Vasilis?
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
You haven’t signed up yet? You’re in the right place.
Why
Appeal directly to your users and welcome them using conversational writing.
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