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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
Ask your users what they would like to design
Why
Connect the sentence to the subject matter of the site
Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.
Where
Marie Forleo
Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.
Why
Appeal directly to your users and welcome them using conversational writing.
Why?
Tell exactly your users what’s in it for them if they sign up.
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