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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
The placeholder informs users what type of search terms will get the best results on this platform – services.
Why?
Tell exactly your users what’s in it for them if they sign up.
Why
Connect the sentence to the subject matter of the site
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
Where
Marie Forleo
Why?
Used to encourage users to continue exploring.
Where
Stripe
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Why?
Offer benefits that users can immediately understand
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