To develop new technologies, innovative products and creative solutions.

Where?
Samsung

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

Your bag is empty.. Time to check out the new collection!

Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

Create your portfolio

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Ready, set, let’s get notified! Here’s where you’ll get notified in real-time every time someone @mentions you or replies to one of your updates.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

Thanks, check your email for instructions to reset your password

Where
Stripe

Oops, that email’s taken on your password’s incorrect. Reset it?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Check out this tab when you make a post to see Likes, Reblogs, and new followers.

Why
You can use it to tell you when to come back and check. Not what isn’t there, but what will be there.

To help people around the world plan and have the perfect trip

Where?
Samsung

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