What do you want to learn?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Your bag is empty.. Time to check out the new collection!

Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.

Invested in your ideas. Invested in you

Where?
btov

If you got here from another site, we’d appreciate it if you told us from where so that we can fix it and save others from ending up here

Why?
Humor that will turn the negative experience into a positive one.

We’ll send you a link that you can use to change your password securely.

Where
Upserve

No, nevermind

Why
Instead of Undo or Yes, try to add a word or two to make it conclusive.

Oops! You need to type your email here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

To build a future in which humans live in harmony with nature.

Where?
WWF

See how [company name] can help me

Why
Create a button that delivers important information, and no one said that buttons need to be short.

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