It’ll be our secret
Why
Use it to make users smile and for sure the password can be kept secret.
Direct flights to Dublin are only available in August
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Success: Your password has been updated. Now, get back in there!
Where
TeuxDeux
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
Sorry, we couldn’t find an account with that username. Can we help you recover your username?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Track orders, delivery, and purchase history
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
What knowledge & tools are required?
Why
Help users describe the knowledge and tools in a very practical way.
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