Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.

Why?
Used to encourage users to continue exploring.

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Put your debts behind you

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

City, state or ZIP

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

See how [company name] can help me

Why
Create a button that delivers important information, and no one said that buttons need to be short.

Unlock discount code

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Inspire the World, Create the Future.

Where?
Samsung

Unfortunately we do not recognise those details. Please try again

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

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