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Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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The placeholder motivates users to find their personal answers and dive into the site.
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Write a simple and human message and for each required field, you can provide unique wording.
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If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).
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TeuxDeux
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Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
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