Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.
Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.
Nice to meet you
Why
Appeal directly to your users and welcome them using conversational writing.
Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
Where
GoodUI
Get our award-winning videos delivered weekly to your inbox: Become your happiest, wisest & most loving self
Where
Marie Forleo
Hit the ground running / Discover new gear, events, athletes and more.
Where
The North Face
Were you told that a successful relationship is hard work? Make it an exciting adventure!
Why?
Tell exactly your users what’s in it for them if they sign up.
What can we help you with?
Why
The placeholder motivates users to find their personal answers and dive into the site.
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Create a wish list
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
With this gift card you can shop in 25 selected stores
Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.
Your archives are empty. Boards you don’t use go here until you need them again.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
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