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This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
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Show this error as soon as the user has left the “Email” field
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Focus on what the user needs to do in order to complete the task or reach their goal.
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Don’t tell the user tha password is wrong. Say way is wrong (the reason).
There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.
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You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
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Dive your users in a specific path to buy your products.
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