Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.
Where
TeuxDeux
Why
Use a label to help instructors describe their course in a very practical way.
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.
Where
Asos
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Where
GoodUI
Where
paypal
Why
Appeal directly to your users and welcome them using conversational writing.
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