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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Second-hand car – no hassle, and with a full warranty

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

Yes, Please!

Why
Use this newsletter CTA to take the path of social proof, and then give users the feeling that by signing up they join an exciting exclusive community.

Help is on the way! Check your email for instructions to reset your password.

Where
TeuxDeux

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

See how [company name] can help me

Why
Create a button that delivers important information, and no one said that buttons need to be short.

Designed for work. Perfect for play.

Where?
Samsung

Inspire the World, Create the Future.

Where?
Samsung

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

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