To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?

Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why?
Explain what happened in everyday words.

We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:

Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

Select an item

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

See how [company name] can help me

Why
Create a button that delivers important information, and no one said that buttons need to be short.

Do you have any questions about our colored confetti?

Why
Connect the sentence to the subject matter of the site

 

Hey, we need a password here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

e.g. What’s the meaning of life, the universe, and everything?

Why?
Anwser and explain a complex idea.

Phone number should be 10 digits

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

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