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Where
Upserve

e.g., We are a small organic shop located in Sparta focused on a young cool audience

Why
Provides the type of required information: size, industry, location, and target audience.

To help people around the world plan and have the perfect trip

Where?
Samsung

Explore new flavors

Why
Encourage the user to use your shop and buy.

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

What service are you looking for?

Why
The placeholder informs users what type of search terms will get the best results on this platform – services.

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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

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