To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

City, state or ZIP

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

Thanks for helping out! Your feedback will make this feature better

Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.

Reservations can be maximum 30 nights long.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Help is on the way! Check your email for instructions to reset your password.

Where
TeuxDeux

Your password must be at least 6 characters.

Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.

Start my free 30-day trial

Why?
Don’t keep the buttons short. Deliver to the user important information.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!