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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

What service are you looking for?

Why
The placeholder informs users what type of search terms will get the best results on this platform – services.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

You haven’t added any items to your basked yet, but here are some of our hottest offers :

Why
Encourage the users to buy directly the product(s).

Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?

Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.

With this gift card you can shop in 25 selected stores

Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.

Success! WordPress has been installed. Were you expecting more steps? Sorry to disappoint.

Why?
The message is funny, but also says that they kept their promise for a simple, intuitive platform and that getting their product was an excellent choice that made your life much easier.

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