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Why
Encourage the users to buy directly the product(s).
Direct flights to Dublin are only available in August
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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Why
The invitation to download works in exactly the same way as when signing up for a newsletter
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Why
The placeholder motivates users to find their personal answers and dive into the site.
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Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
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Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.
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Why?
Offer benefits that users can immediately understand
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