What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Reservations can be maximum 30 nights long.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

We need your first name – it’s nicer that way.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

Preview the landing page builder

Why
Create a button that delivers important information, and no one said that buttons need to be short.

e.g. What’s the meaning of life, the universe, and everything?

Why?
Anwser and explain a complex idea.

See how [company name] can help me

Why
Create a button that delivers important information, and no one said that buttons need to be short.

No, nevermind

Why
Instead of Undo or Yes, try to add a word or two to make it conclusive.

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