Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

See how [company name] can help me

Why
Create a button that delivers important information, and no one said that buttons need to be short.

No, nevermind

Why
Instead of Undo or Yes, try to add a word or two to make it conclusive.

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

Create your portfolio

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Get 25% off!

Why
Transfer the weight from the registration to the reason for registering, and can be very effective.

To help people around the world plan and have the perfect trip

Where?
Samsung

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

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