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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

What can we help you with?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?

Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

This is the first time is happens to us, Really!

Why?
Using simple words to explains the problem beautifully.

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

You haven’t added any items to your basked yet, but here are some of our hottest offers :

Why
Encourage the users to buy directly the product(s).

Your password must be at least 6 characters.

Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.

Your first design is going to be amazing. Everything you design will appear here. To get started, create a design using the search bar above.

Why
Encourage the users to create amazing things. Refer users to the search bar to begin.

Thanks for helping out! Your feedback will make this feature better

Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.

Select an item

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

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