Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Sorry, we couldn’t find an account with that username. Can we help you recover your username?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Does the color of the balloons not match the napkins and you need to return them?
Why
Connect the sentence to the subject matter of the site
Free content! Download now!
Why
The invitation to download works in exactly the same way as when signing up for a newsletter
Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.
Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.
There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
Your card is empty. What to change that?
Why
Dive your users in a specific path to buy your products.
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.
Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.
To access this file, adjust your user settings.
Why
Focus on what the user needs to do in order to complete the task or reach their goal.
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