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Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

Your first design is going to be amazing. Everything you design will appear here. To get started, create a design using the search bar above.

Why
Encourage the users to create amazing things. Refer users to the search bar to begin.

Inspire the World, Create the Future.

Where?
Samsung

GET STARTED – FREE FOREVER

Why
This is an example of a click trigger appearing on the button itself.

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Thanks for helping out! Your feedback will make this feature better

Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.

e.g., We are a small organic shop located in Sparta focused on a young cool audience

Why
Provides the type of required information: size, industry, location, and target audience.

Reservations can be maximum 30 nights long.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Designed for work. Perfect for play.

Where?
Samsung

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

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