You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

Buy your next car with peace of mind

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

See what we found today in the market

Why
Encourage the users to navigate through your online shop and by the product(s).

Your order details

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

GET STARTED – FREE FOREVER

Why
This is an example of a click trigger appearing on the button itself.

Create new album

Why
Encourage the users to go ahead and create his first album.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

To help people around the world plan and have the perfect trip

Where?
Samsung

Such as “Thank you for your business”

Why
You can use it to remind that a business note can also be personal.

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why?
Explain what happened in everyday words.

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