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Where
Marie Forleo
You haven’t signed up yet? You’re in the right place.
Why
Appeal directly to your users and welcome them using conversational writing.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
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Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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Why
Connect the sentence to the subject matter of the site
There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
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Why
Focus on what the user needs to do in order to complete the task or reach their goal.
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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Follow your favorite artists, promote their artwork and sell your own.
Where
thieve
There’s nobody here yet! Get out there and find someone you’d like to talk to.
Why
Encourage users to go ahead and explore the site
What’s on your mind, Vasilis?
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
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