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Why?
Offer benefits that users can immediately understand
I don’t think I’ve ever subscribed to something and secretly wished there were MORE emails.
Where
Marie Forleo
Do you have any questions about our colored confetti?
Why
Connect the sentence to the subject matter of the site
Business account / Accept payment and send Detailed Payment Requests to your customers. It’s easier and more secure to sell to anyone, anywhere and any time.
Where
paypal
Find me the best flight!
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
Monetary perk available only to registered users
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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