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Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

e.g., We are a small organic shop located in Sparta focused on a young cool audience

Why
Provides the type of required information: size, industry, location, and target audience.

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

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Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

Your archives are empty. Boards you don’t use go here until you need them again.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

No, nevermind

Why
Instead of Undo or Yes, try to add a word or two to make it conclusive.

Your first design is going to be amazing. Everything you design will appear here. To get started, create a design using the search bar above.

Why
Encourage the users to create amazing things. Refer users to the search bar to begin.

Second-hand car – no hassle, and with a full warranty

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Example : Be able to read sheet music and be familiar with music theory terms. A piano is optional

Why
Help instructors describe their course in a very practical way.

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