Looks like you’ve already registered with this email. Want to sign in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Thanks, check your email for instructions to reset your password
Where
Stripe
Sign up with Facebook / Super fast! / No extra passwords to remember / We won’t share or publish anything of your behalf
Where
uniqlo
It’ll be our secret
Why
Use it to make users smile and for sure the password can be kept secret.
Such as “Thank you for your business”
Why
You can use it to remind that a business note can also be personal.
Do you have any questions about our colored confetti?
Why
Connect the sentence to the subject matter of the site
What do you want to learn?
Why
The placeholder motivates users to find their personal answers and dive into the site.
New here?
Why
Appeal directly to your users and welcome them using conversational writing.
Your bag is empty.. Time to check out the new collection!
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
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