Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Hit the ground running / Discover new gear, events, athletes and more.
Where
The North Face
Direct flights to Dublin are only available in August
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Sorry, we couldn’t find an account with that username. Can we help you recover your username?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Join now and start to… (edit photos, find friends, or whatever it is users do with your product)
Why
Appeal directly to your users and welcome them using conversational writing.
Hey, we recognize this email! Want to log in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Business account / Accept payment and send Detailed Payment Requests to your customers. It’s easier and more secure to sell to anyone, anywhere and any time.
Where
paypal
Your bag is empty.. Time to check out the new collection!
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.
Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.
Unfortunately, this promotion is only available for new users.
Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
City, airport, hotel name
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Get free credit
Why
Transfer the weight from the registration to the reason for registering, and can be very effective.
Thanks for helping out! Your feedback will make this feature better
Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.
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