Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Where
uniqlo
Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.
Where
Marie Forleo
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Where
GoodUI
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Where
b4upay
Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.
203 microcopies are submitted until now!