Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

If you got here from another site, we’d appreciate it if you told us from where so that we can fix it and save others from ending up here

Why?
Humor that will turn the negative experience into a positive one.

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Can’t rename “Photos” because a file with that name already exists. Please choose a different name.

Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.

What knowledge & tools are required?

Why
Help users describe the knowledge and tools in a very practical way.

Hey, we recognize this email! Want to log in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Thanks for helping out! Your feedback will make this feature better

Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.

Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?

Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.

Inspire the World, Create the Future.

Where?
Samsung

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!