To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.

Why?
Used to encourage users to continue exploring.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why
Explain what happened in everyday words, and offer links to FAQ, community, and back.

We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:

Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.

If you got here from another site, we’d appreciate it if you told us from where so that we can fix it and save others from ending up here

Why?
Humor that will turn the negative experience into a positive one.

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

Try “Social Media”

Why
Include some examples of design templates.

Hey, we need a password here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Search for artists, bands, tracks, podcasts

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Until we take care of it, here are some other pages that might interest you

Why?
Using simple words to explains the problem beautifully.

Yes, Send Me New Patterns & Tests

Where
GoodUI

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