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Where
Marie Forleo
Your password must be at least 6 characters.
Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.
Do you have any questions about our colored confetti?
Why
Connect the sentence to the subject matter of the site
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
City, state or ZIP
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.
Why?
Used to encourage users to continue exploring.
The city is unknown. Please enter a valid city.
Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
Enter your new search here!
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
Find me the best flight!
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Join now and start to… (edit photos, find friends, or whatever it is users do with your product)
Why
Appeal directly to your users and welcome them using conversational writing.
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