To create a better everyday life for the many people.

Where?
Samsung

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Why?
Used to encourage users to continue exploring.

See what we found today in the market

Why
Encourage the users to navigate through your online shop and by the product(s).

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Explore new flavors

Why
Encourage the user to use your shop and buy.

Invested in your ideas. Invested in you

Where?
btov

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

Second-hand car – no hassle, and with a full warranty

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

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