Nice to meet you
Why
Appeal directly to your users and welcome them using conversational writing.
There’s nobody here yet! Get out there and find someone you’d like to talk to.
Why
Encourage users to go ahead and explore the site
Your bag is empty.. Time to check out the new collection!
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
You haven’t signed up yet? You’re in the right place.
Why
Appeal directly to your users and welcome them using conversational writing.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
What’s happening?
Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.
Last name, too, please!
Why
Write a simple and human message and for each required field, you can provide unique wording.
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
City, airport, hotel name
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.
Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.
Your password must be at least 6 characters.
Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.
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