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Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
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Offer benefits that users can immediately understand
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What’s on your mind, Vasilis?
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
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Why?
Remind the users of the brand and make it your unique invitation.
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Why
Appeal directly to your users and welcome them using conversational writing.
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Why?
Tell exactly your users what’s in it for them if they sign up.
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