♥511

City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

♥524

Get 25% off!

Why
Transfer the weight from the registration to the reason for registering, and can be very effective.

♥463

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

♥502

No, nevermind

Why
Instead of Undo or Yes, try to add a word or two to make it conclusive.

♥514

Buy your next car with peace of mind

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

♥443

Oops! We couldn’t find any results. Did you farm? Why not change some things around or broaden your search?

Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.

♥498

Stand out from crowd. A cover letter increases your chances by up to 25%!

Why
Encourage applicants to stay this step and write a cover letter.

♥493

Explore new flavors

Why
Encourage the user to use your shop and buy.

♥474

To build a future in which humans live in harmony with nature.

Where?
WWF

♥512

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

♥496

Your order details

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

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