Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
Looks like you’ve already registered with this email. Want to sign in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Monetary perk available only to registered users
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
Create a wish list
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Sign up to checkout quickly
Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.
Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Hey, we recognize this email! Want to log in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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