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Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

Designed for work. Perfect for play.

Where?
Samsung

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

To build a future in which humans live in harmony with nature.

Where?
WWF

Your order details

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Do you have any questions about our colored confetti?

Why
Connect the sentence to the subject matter of the site

 

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

Oops! You need to type your email here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

By telling us more about what you do, we can create better designs for you.

Why
Invite your users to describe their business.

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Shop curated collections

Why
Dive the users in a specific path to shop the collections.

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