How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Inspire the World, Create the Future.

Where?
Samsung

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

Your order details

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

Yes, cancel this order

Why
Instead of Cancel or No, try to add a word or two to make it conclusive.

Yes, cancel this order

Why?
Instead of cancel, it’s better to use the words Yes

e.g. What’s the meaning of life, the universe, and everything?

Why?
Anwser and explain a complex idea.

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

You haven’t added any items to your basked yet, but here are some of our hottest offers :

Why
Encourage the users to buy directly the product(s).

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