City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Oops! We couldn’t find any results. Did you farm? Why not change some things around or broaden your search?

Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.

We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:

Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.

No, nevermind

Why
Instead of Undo or Yes, try to add a word or two to make it conclusive.

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why
Explain what happened in everyday words, and offer links to FAQ, community, and back.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

To help people around the world plan and have the perfect trip

Where?
Samsung

Reservations can be maximum 30 nights long.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

This is the first time is happens to us, Really!

Why?
Using simple words to explains the problem beautifully.

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