Put your debts behind you

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

e.g. What’s the meaning of life, the universe, and everything?

Why?
Anwser and explain a complex idea.

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

What would you like to design?

Why
Ask your users what they would like to design

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Start my free 30-day trial

Why?
Don’t keep the buttons short. Deliver to the user important information.

Your password must be at least 6 characters.

Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

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