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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
The placeholder motivates users to find their personal answers and dive into the site.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
You can provide search tips. It’s easy for the users to understand what are they trying to accomplish.
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.
Why
Encourage the users to create amazing things. Refer users to the search bar to begin.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
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