I don’t think I’ve ever subscribed to something and secretly wished there were MORE emails.
Where
Marie Forleo
Unsubscribe any time. Receive up to 2 emails per week with new UI patterns and test results that we run.
Where
GoodUI
City, airport, hotel name
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Only enter your details once
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
New here?
Why
Appeal directly to your users and welcome them using conversational writing.
We need your first name – it’s nicer that way.
Why
Write a simple and human message and for each required field, you can provide unique wording.
Create a wish list
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
To access this file, adjust your user settings.
Why
Focus on what the user needs to do in order to complete the task or reach their goal.
Hit the ground running / Discover new gear, events, athletes and more.
Where
The North Face
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Unfortunately, this promotion is only available for new users.
Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.
Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.
Job title, skills or company
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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