Job title, skills or company
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Phone number should be 10 digits
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Does the color of the balloons not match the napkins and you need to return them?
Why
Connect the sentence to the subject matter of the site
Search images, videos and vectors
Why?
Create a placeholder that suggests the best search categories.
Your card is empty. What to change that?
Why
Dive your users in a specific path to buy your products.
Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?
Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.
Last name, too, please!
Why
Write a simple and human message and for each required field, you can provide unique wording.
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
We’ll send you a link that you can use to change your password securely.
Where
Upserve
Let me in!
Why
Appeal directly to your users and welcome them using conversational writing.
Direct flights to Dublin are only available in August
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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