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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Where
food
Where
thieve
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