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The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.
Access to a restricted area of the site, or to special features
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
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Where
YFS Magazine
It’ll be our secret
Why
Use it to make users smile and for sure the password can be kept secret.
The city is unknown. Please enter a valid city.
Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong
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Where
Marie Forleo
Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.
Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.
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Where
lifeisgood
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