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Where
ted
Where
ted
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Why
Encourage applicants to stay this step and write a cover letter.
Why
Connect the sentence to the subject matter of the site
Where
The North Face
Why
The placeholder motivates users to find their personal answers and dive into the site.
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Why
Provides the type of required information: size, industry, location, and target audience.
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