Do you have any questions about our colored confetti?
Why
Connect the sentence to the subject matter of the site
New here?
Why
Appeal directly to your users and welcome them using conversational writing.
Find me the best flight!
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Sign up with Facebook / Super fast! / No extra passwords to remember / We won’t share or publish anything of your behalf
Where
uniqlo
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
Were you told that a successful relationship is hard work? Make it an exciting adventure!
Why?
Tell exactly your users what’s in it for them if they sign up.
Track orders, delivery, and purchase history
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Get a clear view of the day ahead. All your tasks are due today will show up here.
Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.
Job title, skills or company
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
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