Hey, we recognize this email! Want to log in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Save My Seat >>

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Search for artists, bands, tracks, podcasts

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

It’ll be our secret

Why
Use it to make users smile and for sure the password can be kept secret.

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

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