To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:

Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

Inspire the World, Create the Future.

Where?
Samsung

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Designed for work. Perfect for play.

Where?
Samsung

Start my free 30-day trial

Why?
Don’t keep the buttons short. Deliver to the user important information.

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Your basked is empty. Need some help finding a book? We sell over 18 million titles at unbeatable prices with free delivery worldwide. Explore our bestsellers to find your next favourite book!

Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.

 

 

We need your first name – it’s nicer that way.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!