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Why
Appeal directly to your users and welcome them using conversational writing.
Create a wish list
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
Your basked is empty. Need some help finding a book? We sell over 18 million titles at unbeatable prices with free delivery worldwide. Explore our bestsellers to find your next favourite book!
Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.
Hey, we need a password here.
Why
Write a simple and human message and for each required field, you can provide unique wording.
Can’t rename “Photos” because a file with that name already exists. Please choose a different name.
Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.
Only enter your details once
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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ted
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