♥515

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

♥466

Oops! We couldn’t find any results. Did you farm? Why not change some things around or broaden your search?

Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.

♥491

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

♥541

Hey, we need a password here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

♥527

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

♥540

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

♥480

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

♥479

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

♥510

City, state or ZIP

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

♥520

Where do you want to go?

Why
You can ask your users what they want to travel to.

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