To develop new technologies, innovative products and creative solutions.

Where?
Samsung

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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

What knowledge & tools are required?

Why
Help users describe the knowledge and tools in a very practical way.

Do you want to share with us other cool accessories that we haven’t thought about?

Why
Connect the sentence to the subject matter of the site

Buy your next car with peace of mind

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Yes, Send Me New Patterns & Tests

Where
GoodUI

Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?

Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.

Do you have any questions about our colored confetti?

Why
Connect the sentence to the subject matter of the site

 

Try a new search : Here are a few stellar tips and tricks to help (1)check spelling, (2) watch for spaces, (3) use less specific search terms (you can always narrow your results). Give a whirl below!

Why
You can provide search tips. It’s easy for the users to understand what are they trying to accomplish.

e.g., We are a small organic shop located in Sparta focused on a young cool audience

Why
Provides the type of required information: size, industry, location, and target audience.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

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