You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Unfortunately, this promotion is only available for new users.
Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
Enter your new search here!
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
What do you want to learn?
Why
The placeholder motivates users to find their personal answers and dive into the site.
Does the color of the balloons not match the napkins and you need to return them?
Why
Connect the sentence to the subject matter of the site
Were you told that a successful relationship is hard work? Make it an exciting adventure!
Why?
Tell exactly your users what’s in it for them if they sign up.
There’s nobody here yet! Get out there and find someone you’d like to talk to.
Why
Encourage users to go ahead and explore the site
Sign up with Facebook / Super fast! / No extra passwords to remember / We won’t share or publish anything of your behalf
Where
uniqlo
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