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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Shop curated collections

Why
Dive the users in a specific path to shop the collections.

What do you want to learn?

Why
The placeholder motivates users to find their personal answers and dive into the site.

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

Why should take this course?

Why
Use a label to help instructors describe their course in a very practical way.

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Where
TeuxDeux

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

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