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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Your card is empty. What to change that?
Why
Dive your users in a specific path to buy your products.
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
You haven’t signed up yet? You’re in the right place.
Why
Appeal directly to your users and welcome them using conversational writing.
Fresh, provocative and insanely addictive content delivered weekly.
Where
YFS Magazine
Your bag is empty.. Time to check out the new collection!
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.
Where
Asos
Stand out from crowd. A cover letter increases your chances by up to 25%!
Why
Encourage applicants to stay this step and write a cover letter.
Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.
Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.
Last name, too, please!
Why
Write a simple and human message and for each required field, you can provide unique wording.
Looks like you’ve already registered with this email. Want to sign in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
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