Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
Where
GoodUI
Does the color of the balloons not match the napkins and you need to return them?
Why
Connect the sentence to the subject matter of the site
Get a clear view of the day ahead. All your tasks are due today will show up here.
Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.
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Where
GoodUI
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
Get free credit
Why
Transfer the weight from the registration to the reason for registering, and can be very effective.
Hey, we recognize this email! Want to log in?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
The city is unknown. Please enter a valid city.
Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong
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Where
Marie Forleo
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