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Where
Marie Forleo
You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.
Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.
Success: Your password has been updated. Now, get back in there!
Where
TeuxDeux
What service are you looking for?
Why
The placeholder informs users what type of search terms will get the best results on this platform – services.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Thanks, check your email for instructions to reset your password
Where
Stripe
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
Good to see you :)
Why
Appeal directly to your users and welcome them using conversational writing.
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