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Focus on what the user needs to do in order to complete the task or reach their goal.
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Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
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Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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