Why should take this course?

Why
Use a label to help instructors describe their course in a very practical way.

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Your card is empty. What to change that?

Why
Dive your users in a specific path to buy your products.

Your password must be at least 6 characters.

Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.

What can we help you with?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Success: Your password has been updated. Now, get back in there!

Where
TeuxDeux

What service are you looking for?

Why
The placeholder informs users what type of search terms will get the best results on this platform – services.

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

City, state or ZIP

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why
Explain what happened in everyday words, and offer links to FAQ, community, and back.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!