Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.
Where
Asos
Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
What’s happening?
Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.
There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
There’s nobody here yet! Get out there and find someone you’d like to talk to.
Why
Encourage users to go ahead and explore the site
Sign up to checkout quickly
Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.
What service are you looking for?
Why
The placeholder informs users what type of search terms will get the best results on this platform – services.
Your card is empty. What to change that?
Why
Dive your users in a specific path to buy your products.
Get our award-winning videos delivered weekly to your inbox: Be inspired to go after your dreams and get em’
Where
Marie Forleo
Direct flights to Dublin are only available in August
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Discover the best ideas of microcopy
Explore all microcopies
203 microcopies are submitted until now!