To build a future in which humans live in harmony with nature.

Where?
WWF

City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Inspire the World, Create the Future.

Where?
Samsung

Do you have any questions about our colored confetti?

Why
Connect the sentence to the subject matter of the site

 

Yes, cancel this order

Why
Instead of Cancel or No, try to add a word or two to make it conclusive.

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Yes, Send Me New Patterns & Tests

Where
GoodUI

Oops! You need to type your email here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Your card is empty. What to change that?

Why
Dive your users in a specific path to buy your products.

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

See our most popular flavors

Why
Encourage the users to use your shop and buy.

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