There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

Can’t rename “Photos” because a file with that name already exists. Please choose a different name.

Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.

What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

Direct flights to Dublin are only available in August

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Yes, Please!

Why
Use this newsletter CTA to take the path of social proof, and then give users the feeling that by signing up they join an exciting exclusive community.

Your order details

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Oops! You need to type your email here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Invested in your ideas. Invested in you

Where?
btov

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!