Oops, that email’s taken on your password’s incorrect. Reset it?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Your basked is empty. Need some help finding a book? We sell over 18 million titles at unbeatable prices with free delivery worldwide. Explore our bestsellers to find your next favourite book!

Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.

 

 

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

See what we found today in the market

Why
Encourage the users to navigate through your online shop and by the product(s).

Your bag is empty.. Time to check out the new collection!

Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.

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