It’ll be our secret
Why
Use it to make users smile and for sure the password can be kept secret.
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
Nice to meet you
Why
Appeal directly to your users and welcome them using conversational writing.
Get monthly offers, fix ideas and inspiration from our community.
Why
Try to say in a few words why it is worthwhile to sign up and state the frequency.
Job title, skills or company
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Only enter your details once
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Hit the ground running / Discover new gear, events, athletes and more.
Where
The North Face
Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Reservations can be maximum 30 nights long.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Search for artists, bands, tracks, podcasts
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Save this search. Not finding what you’re looking for? Save [your search] to get email alerts and updates on our platform feed
Why
You can offer users to save the search so they can get alerts about it in the future.
Fast checkout
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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