Select an item

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

Reservations can be maximum 30 nights long.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

We need your first name – it’s nicer that way.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Check out this tab when you make a post to see Likes, Reblogs, and new followers.

Why
You can use it to tell you when to come back and check. Not what isn’t there, but what will be there.

You haven’t added any items to your basked yet, but here are some of our hottest offers :

Why
Encourage the users to buy directly the product(s).

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

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