Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.
Why?
Used to encourage users to continue exploring.
It’ll be our secret
Why
Use it to make users smile and for sure the password can be kept secret.
Your basked is empty. Need some help finding a book? We sell over 18 million titles at unbeatable prices with free delivery worldwide. Explore our bestsellers to find your next favourite book!
Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.
What’s on your mind, Vasilis?
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
We need your first name – it’s nicer that way.
Why
Write a simple and human message and for each required field, you can provide unique wording.
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Thanks, check your email for instructions to reset your password
Where
Stripe
Join now and start to… (edit photos, find friends, or whatever it is users do with your product)
Why
Appeal directly to your users and welcome them using conversational writing.
The city is unknown. Please enter a valid city.
Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong
Unfortunately we do not recognise those details. Please try again
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
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