To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Example : Be able to read sheet music and be familiar with music theory terms. A piano is optional

Why
Help instructors describe their course in a very practical way.

City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Success! WordPress has been installed. Were you expecting more steps? Sorry to disappoint.

Why?
The message is funny, but also says that they kept their promise for a simple, intuitive platform and that getting their product was an excellent choice that made your life much easier.

You don’t have any albums yet. Create albums to organize and share your photos.

Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).

Enter your new search here!

Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.

With this gift card you can shop in 25 selected stores

Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.

Inspire the World, Create the Future.

Where?
Samsung

See how [company name] can help me

Why
Create a button that delivers important information, and no one said that buttons need to be short.

Move Money. Make Money.

Where?
finixpayments

Try “Social Media”

Why
Include some examples of design templates.

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!