Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Looks like you’ve already registered with this email. Want to sign in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Start my free 30-day trial

Why?
Don’t keep the buttons short. Deliver to the user important information.

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Get a clear view of the day ahead. All your tasks are due today will show up here.

Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.

Thanks, check your email for instructions to reset your password

Where
Stripe

With this gift card you can shop in 25 selected stores

Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.

Check out this tab when you make a post to see Likes, Reblogs, and new followers.

Why
You can use it to tell you when to come back and check. Not what isn’t there, but what will be there.

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