e.g. What’s the meaning of life, the universe, and everything?

Why?
Anwser and explain a complex idea.

Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.

Why?
Used to encourage users to continue exploring.

Select an item

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:

Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

Your bag is empty.. Time to check out the new collection!

Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

Oops! You need to type your email here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

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