e.g. What’s the meaning of life, the universe, and everything?

Why?
Anwser and explain a complex idea.

What can we help you with?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

We’ll send you a link that you can use to change your password securely.

Where
Upserve

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Direct flights to Dublin are only available in August

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Shop curated collections

Why
Dive the users in a specific path to shop the collections.

You don’t have any albums yet. Create albums to organize and share your photos.

Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).

To help people around the world plan and have the perfect trip

Where?
Samsung

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!