Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Free content! Download now!
Why
The invitation to download works in exactly the same way as when signing up for a newsletter
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
Your password must be at least 6 characters.
Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.
Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff
Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
Your basked is empty. Need some help finding a book? We sell over 18 million titles at unbeatable prices with free delivery worldwide. Explore our bestsellers to find your next favourite book!
Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.
Your archives are empty. Boards you don’t use go here until you need them again.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?
Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.
Sign up with Facebook / Super fast! / No extra passwords to remember / We won’t share or publish anything of your behalf
Where
uniqlo
Thanks, check your email for instructions to reset your password
Where
Stripe
Yes, that’s something I really want to know. I’d be happy to receive this in my inbox.
Why?
Offer benefits that users can immediately understand
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