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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
You can provide search tips. It’s easy for the users to understand what are they trying to accomplish.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
Encourage users to go ahead and explore the site
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Where
YFS Magazine
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Why?
Tell exactly your users what’s in it for them if they sign up.
Why
The placeholder motivates users to find their personal answers and dive into the site.
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
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