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City, airport, hotel name
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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Why
Try to say in a few words why it is worthwhile to sign up and state the frequency.
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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
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Why?
Offer benefits that users can immediately understand
By telling us more about what you do, we can create better designs for you.
Why
Invite your users to describe their business.
What can we help you with?
Why
The placeholder motivates users to find their personal answers and dive into the site.
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
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