City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Yes, cancel this order

Why
Instead of Cancel or No, try to add a word or two to make it conclusive.

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Why
Dive the users in a specific path to buy your products.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Yes, Please!

Why
Use this newsletter CTA to take the path of social proof, and then give users the feeling that by signing up they join an exciting exclusive community.

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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

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