City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Last name, too, please!

Why
Write a simple and human message and for each required field, you can provide unique wording.

You haven’t added any items to your basked yet, but here are some of our hottest offers :

Why
Encourage the users to buy directly the product(s).

Yes, cancel this order

Why?
Instead of cancel, it’s better to use the words Yes

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

Your archives are empty. Boards you don’t use go here until you need them again.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

To see item’s properties, tap on it

Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

Put your debts behind you

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

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