Where do you want to go?

Why
You can ask your users what they want to travel to.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Hey, we recognize this email! Want to log in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Yes, cancel this order

Why
Instead of Cancel or No, try to add a word or two to make it conclusive.

Why should take this course?

Why
Use a label to help instructors describe their course in a very practical way.

Shop curated collections

Why
Dive the users in a specific path to shop the collections.

Search for artists, bands, tracks, podcasts

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

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