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Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

If you got here from another site, we’d appreciate it if you told us from where so that we can fix it and save others from ending up here

Why?
Humor that will turn the negative experience into a positive one.

Unfortunately we do not recognise those details. Please try again

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Hey, we need a password here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.

Why?
Used to encourage users to continue exploring.

You don’t have any albums yet. Create albums to organize and share your photos.

Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).

Search images, videos and vectors

Why?
Create a placeholder that suggests the best search categories.

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