Get a clear view of the day ahead. All your tasks are due today will show up here.
Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.
Your bag is empty.. Time to check out the new collection!
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
Unfortunately we do not recognise those details. Please try again
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.
Why?
Used to encourage users to continue exploring.
Receive a discount on [brand’s name] new awesome summer collection
Why?
Remind the users of the brand and make it your unique invitation.
Ted will not post anything in your Facebook account without your consent.
Where
ted
Hey, we need a password here.
Why
Write a simple and human message and for each required field, you can provide unique wording.
Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.
Where
Asos
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
What do you want to learn?
Why
The placeholder motivates users to find their personal answers and dive into the site.
What’s happening?
Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.
Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
Where
GoodUI
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