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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

To see item’s properties, tap on it

Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

Invested in your ideas. Invested in you

Where?
btov

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

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Why
This is an example of a click trigger appearing on the button itself.

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

See what we found today in the market

Why
Encourage the users to navigate through your online shop and by the product(s).

One time fee charges by host to cover the cost of cleaning their space.

Why?
Anwser the most common questions in advance and explain the different elements.

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Explore new flavors

Why
Encourage the user to use your shop and buy.

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