City, airport, hotel name
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
You haven’t signed up yet? You’re in the right place.
Why
Appeal directly to your users and welcome them using conversational writing.
Not a member? Let’s fix that!
Why
Appeal directly to your users and welcome them using conversational writing.
Get a free weekly update with exclusive content. No spam, ever.
Where
bakadesuyo
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
You and your ideas are welcome here. When you join TED, you can leave comments, save talks to watch later, track TED-Ed lessons and generally be in good company
Where
ted
Yes, that’s something I really want to know. I’d be happy to receive this in my inbox.
Why?
Offer benefits that users can immediately understand
No tags yet. This is you can easily find and manage all of the tags your team is using.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Your password must be at least 6 characters.
Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.
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