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Why
Focus on what the user needs to do in order to complete the task or reach their goal.
Join now and start to… (edit photos, find friends, or whatever it is users do with your product)
Why
Appeal directly to your users and welcome them using conversational writing.
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Where
Marie Forleo
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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Your basked is empty. Need some help finding a book? We sell over 18 million titles at unbeatable prices with free delivery worldwide. Explore our bestsellers to find your next favourite book!
Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.
Yes, that’s something I really want to know. I’d be happy to receive this in my inbox.
Why?
Offer benefits that users can immediately understand
Track orders, delivery, and purchase history
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Why sign up? / Get an email as soon as we close the deal / Easily track your orders / We’ll save your address for your next order
Where
b4upay
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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
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