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Where
Marie Forleo
Where
Marie Forleo
Why
Appeal directly to your users and welcome them using conversational writing.
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Where
Stripe
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Why
Encourage the users to buy directly the product(s).
Why
Connect the sentence to the subject matter of the site
Why?
Remind the users of the brand and make it your unique invitation.
Where
Nike
Why
Invite your users to describe their business.
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