Oops, that email’s taken on your password’s incorrect. Reset it?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

Search for artists, bands, tracks, podcasts

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Create new album

Why
Encourage the users to go ahead and create his first album.

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

Start my free 30-day trial

Why?
Don’t keep the buttons short. Deliver to the user important information.

This is the first time is happens to us, Really!

Why?
Using simple words to explains the problem beautifully.

Looks like you’ve already registered with this email. Want to sign in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Job title, skills or company

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

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