Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Direct flights to Dublin are only available in August

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

To create a better everyday life for the many people.

Where?
Samsung

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Why should take this course?

Why
Use a label to help instructors describe their course in a very practical way.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

Oops! We couldn’t find any results. Did you farm? Why not change some things around or broaden your search?

Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.

Invested in your ideas. Invested in you

Where?
btov

Designed for work. Perfect for play.

Where?
Samsung

Create new album

Why
Encourage the users to go ahead and create his first album.

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Get 25% off!

Why
Transfer the weight from the registration to the reason for registering, and can be very effective.

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