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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Nike at your service, providing access to unlimited gear, expert guidance, incredible experiences and endless motivation.
Where
Nike
Save this search. Not finding what you’re looking for? Save [your search] to get email alerts and updates on our platform feed
Why
You can offer users to save the search so they can get alerts about it in the future.
Your bag is empty.. Time to check out the new collection!
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
What service are you looking for?
Why
The placeholder informs users what type of search terms will get the best results on this platform – services.
Search images, videos and vectors
Why?
Create a placeholder that suggests the best search categories.
You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.
Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.
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