Job title, skills or company
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Track the progress of a process
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
The city is unknown. Please enter a valid city.
Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong
You are you, Yay! Thanks for helping us keep your account secure.
Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.
Receive a discount on [brand’s name] new awesome summer collection
Why?
Remind the users of the brand and make it your unique invitation.
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
Join now and start to… (edit photos, find friends, or whatever it is users do with your product)
Why
Appeal directly to your users and welcome them using conversational writing.
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