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Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

To create a better everyday life for the many people.

Where?
Samsung

Get rid of your debt once and for all

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

Posts Jobs for FREE

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Where do you want to go?

Why
You can ask your users what they want to travel to.

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