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Why?
Don’t keep the buttons short. Deliver to the user important information.

Designed for work. Perfect for play.

Where?
Samsung

Move Money. Make Money.

Where?
finixpayments

Get rid of your debt once and for all

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

No, nevermind

Why
Instead of Undo or Yes, try to add a word or two to make it conclusive.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Job title, skills or company

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

To see item’s properties, tap on it

Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

No tags yet. This is you can easily find and manage all of the tags your team is using.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

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