Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Ready, set, let’s get notified! Here’s where you’ll get notified in real-time every time someone @mentions you or replies to one of your updates.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Get 25% off!

Why
Transfer the weight from the registration to the reason for registering, and can be very effective.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

Your password must be at least 6 characters.

Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Save this search. Not finding what you’re looking for? Save [your search] to get email alerts and updates on our platform feed

Why
You can offer users to save the search so they can get alerts about it in the future.

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Your bag is empty.. Time to check out the new collection!

Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.

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