Your password must be at least 6 characters.

Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Create new album

Why
Encourage the users to go ahead and create his first album.

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why?
Explain what happened in everyday words.

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Yes, Please!

Why
Use this newsletter CTA to take the path of social proof, and then give users the feeling that by signing up they join an exciting exclusive community.

Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.

Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.

Hey, we recognize this email! Want to log in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

Job title, skills or company

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

To see item’s properties, tap on it

Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

See our most popular flavors

Why
Encourage the users to use your shop and buy.

Your card is empty. What to change that?

Why
Dive your users in a specific path to buy your products.

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