Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

To create a better everyday life for the many people.

Where?
Samsung

This is the first time is happens to us, Really!

Why?
Using simple words to explains the problem beautifully.

Success: Your password has been updated. Now, get back in there!

Where
TeuxDeux

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

No, nevermind

Why
Instead of Undo or Yes, try to add a word or two to make it conclusive.

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

To build a future in which humans live in harmony with nature.

Where?
WWF

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

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