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Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Such as “Thank you for your business”

Why
You can use it to remind that a business note can also be personal.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

What can we help you with?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

To build a future in which humans live in harmony with nature.

Where?
WWF

Get 25% off!

Why
Transfer the weight from the registration to the reason for registering, and can be very effective.

Hey, we need a password here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

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