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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

This is the first time is happens to us, Really!

Why?
Using simple words to explains the problem beautifully.

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

To help people around the world plan and have the perfect trip

Where?
Samsung

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Explore new flavors

Why
Encourage the user to use your shop and buy.

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why?
Explain what happened in everyday words.

Hey, we need a password here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Shop curated collections

Why
Dive the users in a specific path to shop the collections.

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