Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Why?
Offer benefits that users can immediately understand
Where
Stripe
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
Why?
Used to encourage users to continue exploring.
Why?
Offer benefits that users can immediately understand
Why
Connect the sentence to the subject matter of the site
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
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