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Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

Shop curated collections

Why
Dive the users in a specific path to shop the collections.

Save My Seat >>

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Select an item

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Hey, we recognize this email! Want to log in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Get rid of your debt once and for all

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Yes, cancel this order

Why?
Instead of cancel, it’s better to use the words Yes

See how [company name] can help me

Why
Create a button that delivers important information, and no one said that buttons need to be short.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

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