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Where
Stripe

Shop curated collections

Why
Dive the users in a specific path to shop the collections.

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

To help people around the world plan and have the perfect trip

Where?
Samsung

Number of items in your basket

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

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