Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
Where
GoodUI
What service are you looking for?
Why
The placeholder informs users what type of search terms will get the best results on this platform – services.
City, state or ZIP
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Access to a restricted area of the site, or to special features
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Your archives are empty. Boards you don’t use go here until you need them again.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Unfortunately, this promotion is only available for new users.
Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
Direct flights to Dublin are only available in August
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Does the color of the balloons not match the napkins and you need to return them?
Why
Connect the sentence to the subject matter of the site
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Where
Marie Forleo
Try a new search : Here are a few stellar tips and tricks to help (1)check spelling, (2) watch for spaces, (3) use less specific search terms (you can always narrow your results). Give a whirl below!
Why
You can provide search tips. It’s easy for the users to understand what are they trying to accomplish.
What knowledge & tools are required?
Why
Help users describe the knowledge and tools in a very practical way.
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