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Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

No, nevermind

Why
Instead of Undo or Yes, try to add a word or two to make it conclusive.

Why should take this course?

Why
Use a label to help instructors describe their course in a very practical way.

Help is on the way! Check your email for instructions to reset your password.

Where
TeuxDeux

See how [company name] can help me

Why
Create a button that delivers important information, and no one said that buttons need to be short.

What knowledge & tools are required?

Why
Help users describe the knowledge and tools in a very practical way.

Save My Seat >>

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Your order details

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

City, state or ZIP

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

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