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Why
The placeholder motivates users to find their personal answers and dive into the site.
City, state or ZIP
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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Why
Appeal directly to your users and welcome them using conversational writing.
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Why?
Offer benefits that users can immediately understand
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Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
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Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).
What’s on your mind, Vasilis?
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
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Remind the users of the brand and make it your unique invitation.
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