City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

You don’t have any albums yet. Create albums to organize and share your photos.

Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).

Get a clear view of the day ahead. All your tasks are due today will show up here.

Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.

We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:

Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.

Yes, Send Me New Patterns & Tests

Where
GoodUI

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Search images, videos and vectors

Why?
Create a placeholder that suggests the best search categories.

Thanks for helping out! Your feedback will make this feature better

Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

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