Your bag is empty.. Time to check out the new collection!

Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.

Reservations can be maximum 30 nights long.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

What do you want to learn?

Why
The placeholder motivates users to find their personal answers and dive into the site.

What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

Get a clear view of the day ahead. All your tasks are due today will show up here.

Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.

This is the first time is happens to us, Really!

Why?
Using simple words to explains the problem beautifully.

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.

Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.

To build a future in which humans live in harmony with nature.

Where?
WWF

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

What knowledge & tools are required?

Why
Help users describe the knowledge and tools in a very practical way.

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