The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Invested in your ideas. Invested in you

Where?
btov

Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?

Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

To build a future in which humans live in harmony with nature.

Where?
WWF

Create your portfolio

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

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