Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

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Why?
Don’t keep the buttons short. Deliver to the user important information.

We need your first name – it’s nicer that way.

Why
Write a simple and human message and for each required field, you can provide unique wording.

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Where do you want to go?

Why
You can ask your users what they want to travel to.

Create new album

Why
Encourage the users to go ahead and create his first album.

Search for artists, bands, tracks, podcasts

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

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