e.g., We are a small organic shop located in Sparta focused on a young cool audience

Why
Provides the type of required information: size, industry, location, and target audience.

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Direct flights to Dublin are only available in August

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Your shopping card is empty. Don’t let it stay empty. Add items to your wishlist.

Why?
Used to encourage users to continue exploring.

Get rid of your debt once and for all

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Phone number should be 10 digits

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Unfortunately we do not recognise those details. Please try again

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

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