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Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

To create a better everyday life for the many people.

Where?
Samsung

Yes, cancel this order

Why?
Instead of cancel, it’s better to use the words Yes

Designed for work. Perfect for play.

Where?
Samsung

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Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

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Why
This is an example of a click trigger appearing on the button itself.

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