Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

We need your first name – it’s nicer that way.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Select an item

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

e.g. What’s the meaning of life, the universe, and everything?

Why?
Anwser and explain a complex idea.

City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:

Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.

What knowledge & tools are required?

Why
Help users describe the knowledge and tools in a very practical way.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!