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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why
The placeholder motivates users to find their personal answers and dive into the site.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.
Why?
Create a placeholder that suggests the best search categories.
Where
Marie Forleo
Why
The invitation to download works in exactly the same way as when signing up for a newsletter
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
203 microcopies are submitted until now!