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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
What do you want to learn?
Why
The placeholder motivates users to find their personal answers and dive into the site.
Your archives are empty. Boards you don’t use go here until you need them again.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Nice to meet you
Why
Appeal directly to your users and welcome them using conversational writing.
Get a clear view of the day ahead. All your tasks are due today will show up here.
Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.
Search images, videos and vectors
Why?
Create a placeholder that suggests the best search categories.
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Where
Marie Forleo
Free content! Download now!
Why
The invitation to download works in exactly the same way as when signing up for a newsletter
Find me the best flight!
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
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