Were you told that a successful relationship is hard work? Make it an exciting adventure!
Why?
Tell exactly your users what’s in it for them if they sign up.
Fast checkout
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Join now and start to… (edit photos, find friends, or whatever it is users do with your product)
Why
Appeal directly to your users and welcome them using conversational writing.
What knowledge & tools are required?
Why
Help users describe the knowledge and tools in a very practical way.
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
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Where
YFS Magazine
Get our award-winning videos delivered weekly to your inbox: Learn how to fuel higher profits & your higher purpose
Where
Marie Forleo
What do you want to learn?
Why
The placeholder motivates users to find their personal answers and dive into the site.
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
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