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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Where
medium
Where
paypal
Where
Marie Forleo
Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.
Where
uniqlo
Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.
Where
b4upay
Why
You can provide search tips. It’s easy for the users to understand what are they trying to accomplish.
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