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YFS Magazine
Were you told that a successful relationship is hard work? Make it an exciting adventure!
Why?
Tell exactly your users what’s in it for them if they sign up.
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Why?
Offer benefits that users can immediately understand
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You can offer users to save the search so they can get alerts about it in the future.
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TeuxDeux
Oops, that email’s taken on your password’s incorrect. Reset it?
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
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GoodUI
Help is on the way! Check your email for instructions to reset your password.
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TeuxDeux
Uh oh – this email address looks wrong.
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Show this error as soon as the user has left the “Email” field
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