Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

To help people around the world plan and have the perfect trip

Where?
Samsung

You haven’t ordered a delivery yet, but our seasonal fruits will have you drooling.

Why
Both the users’ experience and their willingness to buy something will be dramatically enhanced.

Do you have any questions about our colored confetti?

Why
Connect the sentence to the subject matter of the site

 

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

See what we found today in the market

Why
Encourage the users to navigate through your online shop and by the product(s).

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Such as “Thank you for your business”

Why
You can use it to remind that a business note can also be personal.

Inspire the World, Create the Future.

Where?
Samsung

Stand out from crowd. A cover letter increases your chances by up to 25%!

Why
Encourage
applicants to stay this step and write a cover letter.

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