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Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

What knowledge & tools are required?

Why
Help users describe the knowledge and tools in a very practical way.

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Why
This is an example of a click trigger appearing on the button itself.

By telling us more about what you do, we can create better designs for you.

Why
Invite your users to describe their business.

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Thanks for helping out! Your feedback will make this feature better

Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.

Hey, we recognize this email! Want to log in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Sorry, we couldn’t find an account with that username. Can we help you recover your username?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

If you got here from another site, we’d appreciate it if you told us from where so that we can fix it and save others from ending up here

Why?
Humor that will turn the negative experience into a positive one.

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

Put your debts behind you

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

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