I don’t think I’ve ever subscribed to something and secretly wished there were MORE emails.
Where
Marie Forleo
Track the progress of a process
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
The city is unknown. Please enter a valid city.
Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong
Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?
Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.
Sign up with Facebook / Super fast! / No extra passwords to remember / We won’t share or publish anything of your behalf
Where
uniqlo
Unfortunately we do not recognise those details. Please try again
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Do you want to share with us other cool accessories that we haven’t thought about?
Why
Connect the sentence to the subject matter of the site
What knowledge & tools are required?
Why
Help users describe the knowledge and tools in a very practical way.
What’s on your mind, Vasilis?
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Fresh, provocative and insanely addictive content delivered weekly.
Where
YFS Magazine
It’ll be our secret
Why
Use it to make users smile and for sure the password can be kept secret.
Let me in!
Why
Appeal directly to your users and welcome them using conversational writing.
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