Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

Oops! We couldn’t find any results. Did you farm? Why not change some things around or broaden your search?

Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.

Your shopping card is empty, neglected and poor. Add items to relive it. Continue shopping. What’t fun?

Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Oops, that email’s taken on your password’s incorrect. Reset it?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Your password must be at least 6 characters.

Why
Note:This text appears as soon as user puts focus on the password field. It appears inline, so as not to bump down other pages elements.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Do you have any questions about our colored confetti?

Why
Connect the sentence to the subject matter of the site

 

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

Get 25% off!

Why
Transfer the weight from the registration to the reason for registering, and can be very effective.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!