Direct flights to Dublin are only available in August
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Why?
Offer benefits that users can immediately understand
Where
Marie Forleo
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Why
Transfer the weight from the registration to the reason for registering, and can be very effective.
Why
The placeholder informs users what type of search terms will get the best results on this platform – services.
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