Job title, skills or company
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Nice to meet you
Why
Appeal directly to your users and welcome them using conversational writing.
Your bag is empty.. Time to check out the new collection!
Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.
Your archives are empty. Boards you don’t use go here until you need them again.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Reservations can be maximum 30 nights long.
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.
Where
Asos
Were you told that a successful relationship is hard work? Make it an exciting adventure!
Why?
Tell exactly your users what’s in it for them if they sign up.
I don’t think I’ve ever subscribed to something and secretly wished there were MORE emails.
Where
Marie Forleo
Track the progress of a process
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
What knowledge & tools are required?
Why
Help users describe the knowledge and tools in a very practical way.
Fast checkout
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Unfortunately we do not recognise those details. Please try again
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
To access this file, adjust your user settings.
Why
Focus on what the user needs to do in order to complete the task or reach their goal.
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