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Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Second-hand car – no hassle, and with a full warranty

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Yes, cancel this order

Why
Instead of Cancel or No, try to add a word or two to make it conclusive.

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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Thanks for helping out! Your feedback will make this feature better

Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

Hey, we recognize this email! Want to log in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

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