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Why
Focus on what the user needs to do in order to complete the task or reach their goal.

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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

What knowledge & tools are required?

Why
Help users describe the knowledge and tools in a very practical way.

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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

See what we found today in the market

Why
Encourage the users to navigate through your online shop and by the product(s).

Posts Jobs for FREE

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Job title, skills or company

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

What do you want to learn?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Oops! We couldn’t find any results. Did you farm? Why not change some things around or broaden your search?

Why
You can suggest a correction (did you mean something else?) with a link, gives a search tip (broaden your search), and present some popular projects in case you’re only browsing.

Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Your order details

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Direct flights to Dublin are only available in August

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

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