New here?
Why
Appeal directly to your users and welcome them using conversational writing.
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
Incorrect email or password. All passwords must be at least 6 characters.
Why
Don’t just tell the user the password is wrong – say why (if there is a reason)
What can we help you with?
Why
The placeholder motivates users to find their personal answers and dive into the site.
Receive a discount on [brand’s name] new awesome summer collection
Why?
Remind the users of the brand and make it your unique invitation.
Example : Be able to read sheet music and be familiar with music theory terms. A piano is optional
Why
Help instructors describe their course in a very practical way.
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Where
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