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Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

We need your first name – it’s nicer that way.

Why
Write a simple and human message and for each required field, you can provide unique wording.

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Can’t rename “Photos” because a file with that name already exists. Please choose a different name.

Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.

Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

Thanks, check your email for instructions to reset your password

Where
Stripe

Select an item

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

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