Second-hand car – no hassle, and with a full warranty

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Your order details

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Search for artists, bands, tracks, podcasts

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

What service are you looking for?

Why
The placeholder informs users what type of search terms will get the best results on this platform – services.

Stand out from crowd. A cover letter increases your chances by up to 25%!

Why
Encourage
applicants to stay this step and write a cover letter.

What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

See what we found today in the market

Why
Encourage the users to navigate through your online shop and by the product(s).

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

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