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Marie Forleo
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YFS Magazine
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Offer benefits that users can immediately understand
Access to a restricted area of the site, or to special features
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Do you want to share with us other cool accessories that we haven’t thought about?
Why
Connect the sentence to the subject matter of the site
Uh oh – this email address looks wrong.
Why
Show this error as soon as the user has left the “Email” field
Receive special offers for the best rooms in the most sought after hotels
Why?
Remind the users of the brand and make it your unique invitation.
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The North Face
By telling us more about what you do, we can create better designs for you.
Why
Invite your users to describe their business.
Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff
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Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
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