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Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Looks like you’ve already registered with this email. Want to sign in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Yes, Send Me New Patterns & Tests

Where
GoodUI

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

One time fee charges by host to cover the cost of cleaning their space.

Why?
Anwser the most common questions in advance and explain the different elements.

Search for artists, bands, tracks, podcasts

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

What can we help you with?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Move Money. Make Money.

Where?
finixpayments

Save My Seat >>

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Sorry, we got confused. Please try refreshing the page or closing and re-opening your browser window.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

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