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Why
Focus on what the user needs to do in order to complete the task or reach their goal.

City, airport, hotel name

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

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Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

To help people around the world plan and have the perfect trip

Where?
Samsung

Select an item

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Do you have any questions about our colored confetti?

Why
Connect the sentence to the subject matter of the site

 

Your shopping cart is empty. Add something awesome! Check out today’s deals, new designs, or fun stuff

Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.

Close the map

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

What would you like to design?

Why
Ask your users what they would like to design

Hey, we recognize this email! Want to log in?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!