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Why
When a sentence describes an objective and the action needed to achieve it, start the sentence with the objective.

Yes, cancel this order

Why?
Instead of cancel, it’s better to use the words Yes

To develop new technologies, innovative products and creative solutions.

Where?
Samsung

Please select a payment method.

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

Try “Social Media”

Why
Include some examples of design templates.

Find me the best flight!

Why
Create an effective search box that transfers the weight from the searching to the reason for the search.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Thanks for helping out! Your feedback will make this feature better

Why?
After giving feedback on one of the product new features, they say what it actually means: You just improved the feature.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!