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Appeal directly to your users and welcome them using conversational writing.
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Focus on what the user needs to do in order to complete the task or reach their goal.
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Create a placeholder that suggests the best search categories.
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The placeholder motivates users to find their personal answers and dive into the site.
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Remind the users of the brand and make it your unique invitation.
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Ask your users what they would like to design
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This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
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Discover the best ideas of microcopy
Explore all microcopies
203 microcopies are submitted until now!