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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
203 microcopies are submitted until now!
Where
food
Why
Use it to make users smile and for sure the password can be kept secret.
Why
Create an effective search box that transfers the weight from the searching to the reason for the search.
Why
You can use it to tell you when to come back and check. Not what isn’t there, but what will be there.
Why
Make it clear that the shopping cart is empty, and you can refer users to the three most interesting pages in the shop.
Why
Appeal directly to your users and welcome them using conversational writing.
Where
Marie Forleo
203 microcopies are submitted until now!