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Where
Marie Forleo
Discover the best ideas of microcopy
Explore all microcopies
203 microcopies are submitted until now!
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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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Where
TeuxDeux
Do you have any questions about our colored confetti?
Why
Connect the sentence to the subject matter of the site
What’s on your mind, Vasilis?
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Yes, that’s something I really want to know. I’d be happy to receive this in my inbox.
Why?
Offer benefits that users can immediately understand
I don’t think I’ve ever subscribed to something and secretly wished there were MORE emails.
Where
Marie Forleo
Can’t rename “Photos” because a file with that name already exists. Please choose a different name.
Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.
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Where
Marie Forleo
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
What knowledge & tools are required?
Why
Help users describe the knowledge and tools in a very practical way.
Discover the best ideas of microcopy
Explore all microcopies
203 microcopies are submitted until now!