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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
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There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.
Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.
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Where
Marie Forleo
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
You haven’t signed up yet? You’re in the right place.
Why
Appeal directly to your users and welcome them using conversational writing.
Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.
Where
Asos
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
You deserve a business & life you love. We can help.
Why
It offers a precise, super attractive value – we’ll help you create the life and business you’ll love.
Success! WordPress has been installed. Were you expecting more steps? Sorry to disappoint.
Why?
The message is funny, but also says that they kept their promise for a simple, intuitive platform and that getting their product was an excellent choice that made your life much easier.
Show them that you’re the best person for this job. Go ahead and brag about your skills, experience and magic touch.
Why
Make clear the purpose of the cover letter and provide the main topics the users can write about.
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203 microcopies are submitted until now!