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Why
Immediately remind them of the value: a 30-day free trial

How would you like to pay?

Why?
Use the active structure of the spoken sentence because it focuses on the person you are talking to.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

Invested in your ideas. Invested in you

Where?
btov

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

By telling us more about what you do, we can create better designs for you.

Why
Invite your users to describe their business.

Can’t rename “Photos” because a file with that name already exists. Please choose a different name.

Why
It explains: what the error is a rename error. why it happened because another file with that name exists. how the user can overcome it, by specifying a different name. The issue doesn’t turn into an insurmountable obstacle.

Your archives are empty. Boards you don’t use go here until you need them again.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Get a clear view of the day ahead. All your tasks are due today will show up here.

Why
If you still haven’t posted a task for today, not only tells you that once you do you’ll see it here but also why it’s worthwhile to list your tasks. It gives you a clear view of the day ahead.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!