Discover the best ideas of microcopy

203 microcopies are submitted until now!

569

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

560

Signing up with social is super quick. No extra passwords to remember – no brain fail. Don’t worry, we’d never share any of your data or post anything on your behalf.

Where
Asos

Buttons

577

Save My Seat >>

Why
Create a clear and effective button that transfers the weight from the registration to the reason for registering.

Empty states

579

You haven’t added any items to your basked yet, but here are some of our hottest offers :

Why
Encourage the users to buy directly the product(s).

404 pages

541

We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:

Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.

Hints

540

To learn more about email, install this extension.

Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Empty states

523

Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Forms / Form labels

619

What would you like to design?

Why
Ask your users what they would like to design

Forms / Form labels

606

Why should take this course?

Why
Use a label to help instructors describe their course in a very practical way.

570

Business account / Accept payment and send Detailed Payment Requests to your customers. It’s easier and more secure to sell to anyone, anywhere and any time.

Where
paypal

404 pages

558

We couldn’t find the page you were looking for. Maybe our FAQ or Community can help?

Why
Explain what happened in everyday words, and offer links to FAQ, community, and back.

Hero Text

540

To create a better everyday life for the many people.

Where?
Samsung

Forms / Form labels

619

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

Error messages

569

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

534

You and your ideas are welcome here. When you join TED, you can leave comments, save talks to watch later, track TED-Ed lessons and generally be in good company

Where
ted

Hints

579

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Discover the best ideas of microcopy

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203 microcopies are submitted until now!