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203 microcopies are submitted until now!

Where do you want to go?

Why
You can ask your users what they want to travel to.

What do you want to learn?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Get rid of your debt once and for all

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

To build a future in which humans live in harmony with nature.

Where?
WWF

What can we help you with?

Why
The placeholder motivates users to find their personal answers and dive into the site.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

Oops! You need to type your email here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Direct flights to Dublin are only available in August

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!