There’s nobody here yet! Get out there and find someone you’d like to talk to.
Why
Encourage users to go ahead and explore the site
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You and your ideas are welcome here. When you join TED, you can leave comments, save talks to watch later, track TED-Ed lessons and generally be in good company
Where
ted
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
Free content! Download now!
Why
The invitation to download works in exactly the same way as when signing up for a newsletter
Incorrect email or password. All passwords must be 6 characters.
Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).
You haven’t signed up yet? You’re in the right place.
Why
Appeal directly to your users and welcome them using conversational writing.
Check out this tab when you make a post to see Likes, Reblogs, and new followers.
Why
You can use it to tell you when to come back and check. Not what isn’t there, but what will be there.
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Where
Marie Forleo
Success! WordPress has been installed. Were you expecting more steps? Sorry to disappoint.
Why?
The message is funny, but also says that they kept their promise for a simple, intuitive platform and that getting their product was an excellent choice that made your life much easier.
Discover the best ideas of microcopy
Explore all microcopies
203 microcopies are submitted until now!