Discover the best ideas of microcopy

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Why
Focus on what the user needs to do in order to complete the task or reach their goal.

To develop new technologies, innovative products and creative solutions.

Where?
Samsung

Put your debts behind you

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Your bag is empty.. Time to check out the new collection!

Why
Make it clear that the shopping cart is empty, and give the option for the users to navigate in the most common collections.

Hey, we need a password here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

To build a future in which humans live in harmony with nature.

Where?
WWF

City, state or ZIP

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Where should we send the link?

Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.

You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

No, nevermind

Why
Instead of Undo or Yes, try to add a word or two to make it conclusive.

Inspire the World, Create the Future.

Where?
Samsung

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!