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Why
This is an example of a click trigger appearing on the button itself.

We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:

Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.

What do you want to learn?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Do you have any questions about our colored confetti?

Why
Connect the sentence to the subject matter of the site

 

What’s on your mind, Vasilis?

Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.

Your order details

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

With this gift card you can shop in 25 selected stores

Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.

There’s nobody here yet! Get out there and find someone you’d like to talk to.

Why
Encourage users to go ahead and explore the site

Help is on the way! Check your email for instructions to reset your password.

Where
TeuxDeux

You don’t have any albums yet. Create albums to organize and share your photos.

Why
If you haven’t created any albums yet, they don’t just say “No Albums”, but rather tell you how albums can help you (organize and share your photos).

To access this file, adjust your user settings.

Why
Focus on what the user needs to do in order to complete the task or reach their goal.

Shop All Booties

Why
Within seconds, the users know exactly what your brand is selling, why they should be interested, and what action they need to take.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!