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You are you, Yay! Thanks for helping us keep your account secure.

Why
Success message upon completion of the security check is very short, but also surprising, funny, conveys a true sense of cooperation. Also, it tells the users how they benefited: by having a secured account.

Unfortunately we do not recognise those details. Please try again

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Your card is empty. What to change that?

Why
Dive your users in a specific path to buy your products.

Does the color of the balloons not match the napkins and you need to return them?

Why
Connect the sentence to the subject matter of the site

Where do you want to go?

Why
You can ask your users what they want to travel to.

Example : Be able to read sheet music and be familiar with music theory terms. A piano is optional

Why
Help instructors describe their course in a very practical way.

You haven’t added any items to your basked yet, but here are some of our hottest offers :

Why
Encourage the users to buy directly the product(s).

Do you want to share with us other cool accessories that we haven’t thought about?

Why
Connect the sentence to the subject matter of the site

City, state or ZIP

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

Reservations can be maximum 30 nights long.

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Uh oh – this email address looks wrong.

Why
Show this error as soon as the user has left the “Email” field

Get a 30-day free trial

Why
Immediately remind them of the value: a 30-day free trial

What do you want to learn?

Why
The placeholder motivates users to find their personal answers and dive into the site.

Last name, too, please!

Why
Write a simple and human message and for each required field, you can provide unique wording.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!