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Yes, Send Me New Patterns & Tests

Where
GoodUI

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Why
Users want to know why they should do something. What’s in it for them? They typically focus on the beginning of a sentence, so make your instruction worth it by starting with the outcome—in other words, the benefit.

Sign up now. 30 day free trial

Why
Immediately remind them of the value: a 30-day free trial

Unfortunately, this promotion is only available for new users.

Why
Write a helpful and descriptive message as to why it’s invalid, thereby helping the user to understand what action they need to take next. It prevents users from abandoning a product altogether.

Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Do you have any questions about our colored confetti?

Why
Connect the sentence to the subject matter of the site

 

The city is unknown. Please enter a valid city.

Why
Don’t make the user guess why the error occurred. Use a validation text to tell the user what went and why it went wrong

Your order details

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!