City, state or ZIP
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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Where
YFS Magazine
City, airport, hotel name
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
Access to a restricted area of the site, or to special features
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
We need your first name – it’s nicer that way.
Why
Write a simple and human message and for each required field, you can provide unique wording.
Your archives are empty. Boards you don’t use go here until you need them again.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
Nice to meet you
Why
Appeal directly to your users and welcome them using conversational writing.
Unfortunately we do not recognise those details. Please try again
Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
New here?
Why
Appeal directly to your users and welcome them using conversational writing.
I don’t think I’ve ever subscribed to something and secretly wished there were MORE emails.
Where
Marie Forleo
Your basked is empty. Need some help finding a book? We sell over 18 million titles at unbeatable prices with free delivery worldwide. Explore our bestsellers to find your next favourite book!
Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.
Nike at your service, providing access to unlimited gear, expert guidance, incredible experiences and endless motivation.
Where
Nike
Discover the best ideas of microcopy
Explore all microcopies
203 microcopies are submitted until now!