Discover the best ideas of microcopy
Yes, that’s something I really want to know. I’d be happy to receive this in my inbox.
Offer benefits that users can immediately understand
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Appeal directly to your users and welcome them using conversational writing.
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
Search for artists, bands, tracks, podcasts
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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Learn From What We Try And Test / We actively A/B test patterns to find out which ones work better than others.
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What’s on your mind, Vasilis?
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
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