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203 microcopies are submitted until now!

Incorrect email or password. All passwords must be at least 6 characters.

Why
Don’t just tell the user the password is wrong – say why (if there is a reason)

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

Log in to your account only. Never log in to your friend’s account.

Why
Stick with the same terminology to describe actions and objects across the entire user experience. Using two term interchangeably-even when they mean the same thing—can confuse users.

To conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Where?
WWF

Save this search. Not finding what you’re looking for? Save [your search] to get email alerts and updates on our platform feed

Why
You can offer users to save the search so they can get alerts about it in the future.

Save these settings

Why
Prefer to write in active voice and make sure to properly connect all the parts of your sentence.

Oops, that email’s taken on your password’s incorrect. Reset it?

Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.

Your archives are empty. Boards you don’t use go here until you need them again.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

What’s happening?

Why
The question that you decide to put as a placeholder on your site, dictates the style of the answer you’ll receive.

Buy your next car with peace of mind

Why
Change the focus of your texts to what users will gain rather than what they need to do to benefit.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!