City, airport, hotel name
Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.
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Ted will not post anything in your Facebook account without your consent.
Where
ted
Monetary perk available only to registered users
Why
Even if registration is required, give your users good reasons to invest the next two minutes of their lives in registering on your product.
Business account / Accept payment and send Detailed Payment Requests to your customers. It’s easier and more secure to sell to anyone, anywhere and any time.
Where
paypal
Ready, set, let’s get notified! Here’s where you’ll get notified in real-time every time someone @mentions you or replies to one of your updates.
Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.
We didn’t drink our coffee this morning and our links got confused. The page you wanted isn’t here. We’re really sorry. Until we take care of it, here are some other pages that might interest you:
Why
Explain the problem beautifully, using simple words, take full responsibility for the problem, and at the end offer a few links as the way out.
Nike at your service, providing access to unlimited gear, expert guidance, incredible experiences and endless motivation.
Where
Nike
With this gift card you can shop in 25 selected stores
Why
Use it when you want to talk only about your users, what they receive; how they will get rid of their problems and fulfill their dreams.
Where should we send the link?
Why
This form of sentence propels the user to act because humans find it difficult to leave a question unanswered when they can answer it.
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203 microcopies are submitted until now!